Planning Strategy for Rural Northern Ireland
Regional Planning Policies: Policy DES 9 Advertisements
|Policy DES 9 Advertisements|
This policy has now been superseded by : PPS 17-Control of Outdoor Advertisements
To grant consent to display outdoor advertisements if the proposal does not adversely affect amenity or public safety.
Outdoor advertisements can play a vital role for both industrial and commercial enterprise. However the display of advertisements, at inappropriate and sensitive locations, can result in a loss of visual amenity and may constitute a danger to public safety.
All advertisements affect the appearance of the building, structure or place where they are displayed. A good building can contribute to a sense of pride and of place. However, its appearance or its setting can be spoiled by a poorly designed or insensitively placed sign or advertisement.
The main purpose of advertisement control is to ensure that outdoor advertising will contribute positively to the appearance of an attractive and cared-for environment.
Poster advertising will normally only be considered acceptable in predominantly commercial and industrial areas, where the character and the scale of the buildings are such as to accommodate the scale of this type of display, without adverse effect on visual amenity.
Small scale advertising may be appropriate in villages, depending on the character of the village and the relationship of the proposed display to surrounding buildings and the environment generally.
There will be a presumption against freestanding advertisement displays in villages, Conservation Areas and within the curtilage of listed buildings, and in residential areas, because of the impact on visual amenity and obstruction of views.
There will be a presumption against the general display of advertisements in the open countryside, in order to protect the unique quality of the rural landscape.
Exemptions to this presumption will be:
Exceptionally consent may be given to applications for forward directional signs in the countryside advertising certain tourist attractions - see Policy TOU 5.
The display of outdoor advertisements will be controlled in the interests of amenity and public safety. In this context, amenity is defined as the effect upon the visual amenity of the immediate neighbourhood, where the advertisement is to be displayed. Public safety refers to the safety of people using any form of transport likely to be affected by the advertisement.
Applications for advertisement consent will be treated on their merits within the context of the policy requirements. Particular regard will be paid to the general characteristics of the locality in which the advertisement is to be sited.
The relevant amenity considerations in deciding whether or not to grant consent will be:
The relevant public safety considerations in deciding whether or not to grant consent will include the need to ensure that:
When considering public safety factors, the Planning Service will consult with the relevant organisations who have an interest in the display. Advice will be given, by the Roads Service of the Department, for advertisements displayed alongside a road or within view from a motorway, or where the safety of people using the highway may be affected.
The criteria for considering advertising signs on commercial premises in towns and villages are:
In Conservation Areas signs of the traditional hanging type indirectly illuminated by spotlight are generally preferable to an internally illuminated box sign. More practice on shop front design and floodlighting of buildings is given in Policy DES 2 and advertisements in Conservation Areas in Policy CON 5. The Department is considering more detailed design guidance on advertisements and signs for future publication.