Planning Portal

PPS 17: Control of Outdoor Advertisements
Policy AD 1

Policy AD 1 Amenity and Public Safety
Consent will be given for the display of an advertisement where:
  • it respects amenity, when assessed in the context of the general characteristics of the locality; and
  • it does not prejudice public safety.
The guidance set out in Annex A for different categories of outdoor advertisement will be taken into account in assessing proposals.

Justification and Amplification

4.1 The display of advertisements is an ever-increasing feature of our main streets and commercial centres, often adding colour and interest. Care, however, must be taken to ensure that an advertisement will not detract from the place where it is to be displayed or its surroundings and that it will not prejudice public safety. In particular it is important to prevent clutter, adequately control signs involving illumination and to protect features such as listed buildings and conservation areas from the potential adverse effects of advertising.
4.2 Particular care is also necessary to ensure that advertisements do not detract from the unique qualities and amenity of our countryside nor diminish our archaeology and built heritage.
4.3 Under the provisions of Article 67(1) of the Planning (NI) Order 1991 the interests of “amenity” and “public safety” are the only considerations that can be assessed in the exercise of advertisement control.
This section contains the following sub-categories:
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