PPS 17: Control of Outdoor Advertisements
Annex A: Poster Panel Displays
3. Poster panel displays do not generally relate directly to the land or premises on which they are located. They comprise the more traditional paper posters on panels or hoardings, either freestanding or attached to buildings, modern displays, including moving prismatic panels, and internally illuminated PVC faced panels.
4. Poster panel displays are a common feature of urban advertising and rely on size and siting for their impact. As a result they have the potential to be over dominant and obtrusive in the street scene. There is a need therefore to ensure that such displays respect the scale of their surroundings. Equally there is a need to prevent clutter and the undue dominance of such advertisements over other uses of land.
5. Poster panel displays are out of place in the countryside and will generally be unacceptable. An exception may be made where the display advertises a particular event, such as a local agricultural show or fair, and is restricted to a speciﬁed time period.
Villages and Small Settlements
6. Large scale poster panel displays are generally out of place in villages and small settlements because of their potential to detrimentally impact on the visual amenity of these locations. Smaller poster panels may be acceptable depending on their size and on the scale and character of the village. The position and siting of such signage should respect the size, scale and character of surrounding buildings and features.
7. Poster panel displays are out of place in any predominantly residential locality. The priority in residential areas is to maintain local character and environmental quality and to protect the amenity of residents. The size, scale and intrusive nature of poster panel displays therefore make them generally unacceptable. An exception may be made for the display of a poster panel on bus shelters in residential areas where there will be no signiﬁcant impact on the amenity of adjacent residents.
Predominantly Commercial Areas
8. In commercial areas the scale of buildings may be sufﬁciently large to accommodate poster panel displays without adverse effect on visual amenity. The scale of commercial and industrial surroundings in our cities and towns can however vary greatly, often within short distances. It will be expected therefore that the scale of advertisement displays should respect the scale of adjacent buildings and the wider area.
9. Where an area is in mixed use, with shops and ofﬁces interspersed with residential properties, poster panel displays may on occasion be acceptable. They should be carefully related to the size and scale of surrounding buildings and designed in a manner that will not damage visual amenity or prejudice public safety.
Freestanding Advertisement Displays
10. Large freestanding panels (generally 48 sheet displays or greater) are commonly used to screen derelict and untidy land. These sites can be a potential eyesore and in many cases a carefully designed scheme for screening that integrates advertisement panels can often prevent ﬂy tipping, vandalism and help ensure security. Such schemes need to be well maintained and will generally only be acceptable on a temporary basis.
11.Freestanding displays are also often found at airports, ports and other gateway locations where they generally provide information on the locality, local events and services.
Gable Mounted Advertisement Displays
12 Large scale poster panels (generally 48 sheet displays) located on gables are a common feature in the predominantly commercial parts of our towns and cities and may offer beneﬁts, such as screening an untidy gable. Care however needs to be taken with such proposals to ensure they are not over dominant, and relate well to the building on which they are proposed to be positioned.
13. Tiers of advertisement poster panels affecting the gable or ﬂank wall of a building should be avoided as they can have a signiﬁcant detrimental impact over long distance views, whilst more local views can appear cluttered.
14. The guidance above also applies to large electronic screen displays and to freestanding panels in front of a gable or ﬂank wall of a building.