PPS 17: Control of Outdoor Advertisements
Annex A: Shroud Advertisement Displays
15. Shroud advertisement displays are a relatively new form of advertising. They are known by a variety of names such as meshes, wraparounds or blow–up signs. They range in size, but are generally large-scale and can cover the whole of an elevation of a building. They can even be used to present an image of what a building will look like when alterations, renovations or building works have been completed.
16. In view of their scale and size, shroud advertisements have the potential to seriously conﬂict with the visual amenity of the buildings upon which the display is situated and the area in which buildings are sited. Accordingly, proposals for this type of advertisement are only likely to be acceptable in commercial areas, where they are to be attached to scaffolding surrounding a building or development site and where a contract has been drawn up for the building or renovation works.
17. To prevent clutter, account will be taken of the number of similar proposals located within the vicinity of the site and others that have the beneﬁt of advertisement consent.