Planning Portal

Minister 'Signs Off' Consultation Paper For Advertisement Policy

Published on Thu, 19 Feb 2004
Parliamentary Under-Secretary of State Angela Smith, MP, today invited business and the public to comment on new planning policy for outdoor advertisements and signs.
Angela Smith said: "Outdoor advertising is now part of our everyday culture and often adds colour and interest to our streets. It helps to indicate the health of local business, contributes to a vibrant economy and can be a valuable source of information. Some people even see it as entertainment.
"I want to ensure however that care is taken about where and how outdoor advertisements and signage are displayed. We need to prevent clutter. We also need to ensure that proposals fit in well with their surroundings - taking particular care to respect important heritage features and areas. Finally but most importantly I wish to ensure no advertisement is put up which will harm road safety."
Angela Smith invited comments on the document and said: "Now for the first time in Northern Ireland there is detailed advice on all forms of outdoor advertisements ranging from shop signs to hoardings, including the more recent large ‘blow up’ banner signs.
"I would encourage everyone and in particular the business community to take advantage of the consultation period to make comments and representations to inform the production of the final document."

Notes to Editors

  1. DOE’s new policy and guidance is contained in Consultation Draft Planning Policy Statement 17 entitled ‘The Control of Outdoor Advertisements’. It seeks to complement the Government’s commitment to securing a competitive economy whilst affording appropriate protection to amenity and public safety.
  2. Planning Policy Statements (PPS) set out DOE policies on particular aspects of land-use planning and other planning matters and apply to the whole of Northern Ireland. Their contents are taken into account as a material consideration in the determination of planning applications and appeals
  3. DOE will be undertaking consultation on draft PPS 17 for a period of four months and Consultation Draft PPS 17 (Opens PDF document in a new browser window 314 KB) can be accessed at this website.
  4. A copy of the draft PPS can also be obtained from Planning Service Headquarters, Clarence Court, 10-18 Adelaide Street, Belfast, BT2 8GB.
  5. For further information, contact Brian Kirk, DOE Press Office on 028 9054 0013, mobile 07767 362605, e-mail
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